Microsoft Inspire Awards 2021
New challenges, new possibilities
The year 2020 was full of surprises and uncertainties for hundreds of Brazilian companies, and was no different for Capemisa Capitalização, which has been operating in the Brazilian market for ten years.
Since 2019, the company had been investing “heavy” in its policy of improvements in management and technology processes, in addition to conquering new segments and distribution channels, aiming at a more relevant positioning among the main companies in the segment in the market.
In the midst of a pandemic, the benchmark institution in the capitalization market remained committed to helping its clients communicate in the most perfect and efficient way, but this time, expanded its channels to advise policyholders to direct their audiences to digital channels.
Rethinking customer experiences
It was only possible to go through a surprising year like 2020 because the company was willing to take risks, innovate and support its customers in whatever was necessary.
Before Capemisa Capitalização invested and implemented the solutions provided by Venha Pra Nuvem, the company used several legacy processes and systems, some of which were rudimentary and were coming to the end of their useful lives, as communications of award receipts were made by distributors by email, a decentralized channel that did not provide a unified view of the data.
So, it launched an initiative to optimize and align front-office business processes, creating a network of excellence to better serve distributors, customers, partners and drawn, increasing cross-sales.
For the initiative to work, Capemisa Capitalização needed to unite the company into a single agile platform that could be deployed quickly to thousands of people.
Digital transformation has made a difference in growth and competitive advantage
Venha Pra Nuvem`s highly scalable, cloud-based solution is Capemisa Capitalização’s platform that helps your company’s customer sales points learn more from each interaction and provides the efficiency they need.
Over the past year, the company has focused on supporting its policyholders to work on a whole new process in a contingency manner with its diversified channels and omnichannel presence.
With the Drawn Assistance Portal, for example, more than 3,500 sales points were able to solve 10 million cases. More than that, the company can respond quickly on a case-by-case basis, get more complete information and establish a unified presence.